brandplanning

Visual art direction for /Dance Gathering Lagos 2018/ an Anti-disciplinary performance laboratory held annually in Lagos Nigeria with the theme "Body & Memory". A full case study will be live on our site soon. #contemporaryart #design #art #global #culture #consciousness #brand #identity #creativity #lagos #storytelling #artdirection #archiving #content #africanart #research #identitydesign #brand #photography #dance #blacark #brandplanning #digitalmedia #africa #galleries #artfair

For whom are you designing your website or brand for that matter? Be as specific as possible. For example, you could say your target audience is a woman-business owner aged 30 - 45. OR you could say she is a mother of 2 elementary school-aged children, who quit her career at a big law firm to pursue her passion of being a creative entrepreneur. You can make clearer assumptions about the mother of 2 versus just a woman business owner. You know that the mom doesn’t have a lot of time, needs to make decisions quickly yet is very thorough in her research and probably is always on the go. This more detailed personae helps you make better decisions on how to organize and build your website. . When you create the story around your ideal user you have a deeper understanding on what your user needs and wants and you are better able to create and organize that content so your reader can quickly and easily get what they need. Don’t stop there! Make sure once they find what they need, they know exactly what to do next! Tell them what you want them to do next: Buy now. Sign up. Share. Like. Comment. . Go get em! Create that audience and be as detailed as possible - even if you think you are serving everyone. . Love and Flair! . . . . . . . . . #flair #madeinsf #flairdesigns #createdwithFlair #creative #design #graphicdesign #smallbusiness #branding #brand #brandplanning #branddevelopment #inspired #websiteplanning #webdesign #ladyboss #bosslady #buildingbossladies #bossbabe #businessowner #creativeentrepreneur #femaleentrepreneur #mycreativebiz #savybusinessowner #womenentrepreneursunite #femaleentrepreneurs #solopreneur #knowyouraudience #planningahead #planningaheadwithflair

The intentional building and developing of the components of your Brand DNA. It clearly defines your brand purpose, future goals, and what makes it unique from competition. Do you have a brand strategy? In order to really be successful, I think you need to!

We had some exciting collection and brand planning going on in the studio yesterday 😬!

#HappeningInLagos Thursday's fortnightly are for #outSPOKEN ...you don't want to miss this edition! Join @fortte_writes @barrister_caleb @pietrina_ as they explore ongoings in contemporary times through spokenword, poetry and performance. Starts at 5pm @revolvingartincubator 2nd Floor Silverbird Galleria. Poster Design by @blacark #spokenword #poetry #performance #contemporaryart #revolvingartincubator #contemporaryart #design #art #global #culture #consciousness #brand #identity #creativity #lagos #storytelling #artdirection #archiving #content #research #identitydesign #brand #photography #dance #blacark #brandplanning #digitalmediao

Hey #Dallas & @richardsgroup, I’m a-coming for you!!! ••• #advertising #texas #brandplanning #strategy #miamiadschool #career